Digi and MY Evolution collaborate to launch Malaysia’s first M2M MVNO service
Shah Alam, 28 September 2011: DiGi Telecommunications Sdn Bhd (DiGi) and MY Evolution Sdn
Bhd (MY Evolution) today introduced Malaysia’s first Machine-to-Machine (M2M) Mobile Virtual
Network Operator (MVNO) service. The new service enables communication for machines and
devices using DiGi’s network.
DiGi’s Head of Strategy and Business Transformation, Christian Thrane said the partnership is timely
especially given the government and private sector’s push to stimulate demand and growth in the
domestic M2M market.
The global M2M communications market is predicted to experience a growth spurt in the coming
years, with 31% of growth contributed by the Asian region. According to Frost & Sullivan, M2M
connections in Asia Pacific (APAC) are expected to reach 116.6 million by 2015 from 20.8 million
recorded last year. In addition to China and India, the Malaysian market is expected to grow faster
than the APAC average.
“The M2M market in Malaysia, while still in its nascent stages, already exhibits huge potential.
According to analysts, growth in the M2M communications market is expected to represent
RM200million with more than 2 million connected devices by 2015. This is a considerable market we
can potentially tap into.”
Thrane said the collaboration with MY Evolution showed that MVNO partnerships continue to be
part of the company’s business strategy.
“The M2M business is a market driven by industry verticals where MY Evolution as an MVNO can
complement DiGi’s strategy by offering industry solutions. MVNO partnerships give us an additional
revenue stream by addressing underserved customer segments. We have invested in dedicated
resources, including a team with relevant industry experience tasked to support the MVNO business.
With our existing infrastructure, I believe we will be successful in this space in the coming years.”
Through this deal, MY Evolution will ride on DiGi’s infrastructure to provide end-to-end M2M
communications services that enable the applications and its devices.
MY Evolution’s Managing Director, Philippe Buriot said, “The M2M market in Asia has already
started to grow at a faster pace and customers now need industry-focused products and services. Asia
is going to contribute significantly to the M2M expansion in the next few years, where APAC
revenue will increase from RM 2.2 billion today to more than RM 7.6 billion in 2015, with a
compound annual growth rate (CAGR) of 27%.”
MY Evolution’s focus is to propose business-oriented and tailor-made rate plans, as well as adapted
workflows to device life-cycles with real-time monitoring and control tools. DataÂ âˆ“ Connectivity
technology make possible for all application providers to setup and control their devices in a cost-
efficient way and in a secured environment. To make these high-end technologies available to all
application providers, MY Evolution has decided to offer these solutions as a service.
Philippe added, “What differentiates us from other players in the market is our ability to customize
our services and pricing to each customer instead of providing a one-size-fits-all package. For
example, some customers have very long period of stock for their devices, others have incredible low
usage needs and some require additional security to avoid sending their information over the Internet.
Therefore we can improve the overall costs with the right services and pricing based on their specific
My Evolution’s simcards enable machines to communicate with each other remotely, securely and are
easily integrated with customers’ existing systems. The highly customizable features enable MY
Evolution to deliver to customers valuable information from a business-adapted system, contributing
to increase operational efficiency as well as reducing their time-to-market.
Finally Philippe said that “With this partnership, we are launching our Malaysian operations as the
first M2M MVNO in South-East Asia, to focus exclusively its technology, data access and know-how
to enable all application providers and enterprises that need machine-to-machine communications.”
MY Evolution Sdn Bhd 876518-M
B2-05-03, solaris Dutamas, Jalan Dutamas 1
50480 Kuala Lumpur, Malaysia
TÂ +603 6211 3420Â Â Â Â F : +603 6205 3623
[one_half_last]DiGi Telecommunications Sdn Bhd 201283-M
Dâ€™House, Lot 10, Jalan Delima 1/1, Subang Hi-Tech Industrial Park
40000 Shah Alam, Selangor Darul Ehsan, Malaysia
P.O. Box 7551, 40718 Shah Alam, Selangor Darul Ehsan
TÂ +603 5721 1800Â Â Â Â Â Â Â FÂ +603 5721 1048
Download the Press Release : 20110928_Press_Release_MY_Evolution_to_launch_first_M2M_MVNO